Emails opened - The open rate percentage and number of opens.Emails sent - The number of members who were sent your newsletter.The Engagement section of your stats gives you a high level overview of: These analytics provide an overview of how well each email newsletter has performed, how many member conversions each piece of content has driven, and the referral sources for those conversions. Post analyticsĬlicking the graph icon next to each post provides even more insight on member engagement and click data for the content you publish and send on your site. The click rate, also shown as a percentage, is the number of members that clicked a link divided by the number that received the newsletter.īoth open and click analytics can be disabled in Settings → Membership → Analytics area of Ghost Admin. Clicks - a count of the number of unique members that clicked any link contained within your newsletter. The open rate, shown as a percentage, is the number of openers divided by the number that received the newsletter
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